Naoshi Yamauchi

Estimated read time: 2 min

What’s in it for you: see how Google Analytics’ new weighted sort will help you save time and get more insight

It’s like waking up in the morning to a nice cup of coffee already brewed just for you.  Google Analytics continues to add features that give you that ‘ahhhh so nice’ feeling.  It’s the little things that add up to greatness.

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Above the fold or you’re dead? This is my recent post at BBI.

Estimated read time: 5min

What’s in it for you? Find out whether ‘above the fold’ is all it’s cut out to be.

There are certainly a lot of case studies that show having a strong call-to-action (CTA) above ‘The Fold’ is a key component to higher conversion rates.  BBI has many. However, I’ll show you an example of why this is not always the case.

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Based on a recent survey* on online marketing spend, most online marketers are.. “idiots! Good. Good. More for you and me.” – Chazz (Wedding Crashers)

Estimated read time: 8min
What’s in it for you: You’ll see the big divide in spend for acquisition/optimization and where the huge opportunities are.

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Estimate read time: 6 min
What’s in it for you: Find out how to use Google Analytics Event Tracking to help you get more conversions on your site.

I recently posted a few videos that had nothing to do with web analytics. I did mention that if I generated enough interesting traffic through those videos, I’ll write a post on it.  So here it is.

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The Harold B. Lee Library – I salute you.