About

In a post I wrote about what execs are looking for in analysts, I describe the three key elements that must exist. Check it out. It’s the balance of the three that I strive for to continually make myself a more effective online marketing analyst. I love being in the online marketing analytics and optimization field because it’s constantly evolving, very valuable in marketing strategies, and it’s a lot of fun. I learn something new almost everyday which keeps me on my toes.

What’s in it for you to read my blog posts? You get to read some fun stuff on online marketing and analytics and hopefully pick up a few things to become a more effective online marketer.

• Employment: VP, Analytics & Testing – Brooks Bell Interactive
• Education: MBA – NC State Jenkins
• Experience/Skills: Online Marketing Analytics & Testing, Building Optimization Programs, BI, PPC, SEO, Excel ninja, PPT samurai, A/B & MVT Testing, Adobe SiteCatalyst, Test&Target, Google Analytics & Website Optimizer.
• Hobbies: Soccer, Golf, Tennis, Ping Pong
• Certifications: Adobe Certified Expert – SiteCatalyst, Test&Target,  Google Analytics

Fun Fact: Still hold 2 Chapel Hill Summer Swim League records from 1991! Fingers crossed.

Linkedin: http://www.linkedin.com/pub/naoshi-yamauchi/3/b14/3b6

Follow Me on Twitter: @Yamalytics