Archive by Author

What Matters

21 Oct

Tweet This post isn’t about optimization or analytics. It’s a post sharing something that opened my eyes recently. My mom passed away on 10/10/13. She was fighting her third round with cancer the past two years. Her loss has been devastating.It seems like it just happened, it seems like it’s been months already, it seems […]

Believe: Building A Kick-Ass Optimization Culture

19 Jul

Just like anything else in life, to persist and be great, you and the team have to believe – in your own abilities and what you are doing is valuable.

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

24 Apr

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

It’s not the tool. It’s probably you. Think strategically and master the tool and you will be well on your way to setting up and running A/B tests in no time. […]

7 Keys To Building A Kick-Ass Optimization Culture

30 Mar

7 Keys To Building A Kick-Ass Optimization Culture

This blog series is based on my presentation at the Web Analytics Wednesday hosted by Brooks Bell on 3/28/2012.

In my humble opinion, the reason companies keep hitting a brick wall on their optimization initiatives fundamentally comes down to..

Defining #CRO using a beer analogy

8 Nov

Tweet Estimated read time: 3 min What’s in it for you: get a simple definition and analogy of conversion rate optimization #cro You and your boss go out to a bar. He hands you a $20 and tells you to go get some beers. Let’s say the beer he likes is Guinness and it’s $5/pint. […]