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Defining #CRO using a beer analogy

8 Nov

Tweet Estimated read time: 3 min What’s in it for you: get a simple definition and analogy of conversion rate optimization #cro You and your boss go out to a bar. He hands you a $20 and tells you to go get some beers. Let’s say the beer he likes is Guinness and it’s $5/pint. […]

Test Results Need To Normalize: Be Patient My Little Grasshopper

21 Oct

Test Results Need To Normalize: Be Patient My Little Grasshopper

Tweet Estimated Read Time: 3 min What’s In It For You: you might save yourself some embarrassment or from mistaken happiness. Keep reading if: You’re kind of impatient You love challenges You love winning You’ve at least heard of landing page testing (A/B or MVT)

Testing Segments. The Dynamic Duo.

14 Feb

Testing Segments. The Dynamic Duo.

Like Batman & Robin. Testing & Segmentation rule.

Swagger Wagon. Awesome. How Awesome?..

5 Jun

Swagger Wagon. Awesome. How Awesome?..

Lets take a look at Toyota’s hot new viral video and how we can think about how to measure it’s success.