Testing | Naoshi Yamauchi

Defining #CRO using a beer analogy

8 Nov

Estimated read time: 3 min What’s in it for you: get a simple definition and analogy of conversion rate optimization #cro You and your boss go out to a bar. He hands you a $20 and tells you to go get some beers. Let’s say the beer he likes is Guinness and it’s $5/pint. You [...]

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Categories Campaigns, Testing
Author Naoshi

Test Results Need To Normalize: Be Patient My Little Grasshopper

21 Oct

Estimated Read Time: 3 min What’s In It For You: you might save yourself some embarrassment or from mistaken happiness. Keep reading if: You’re kind of impatient You love challenges You love winning You’ve at least heard of landing page testing (A/B or MVT)

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Categories Campaigns, Reporting, Testing
Author Naoshi

Testing The Conversion Funnel And Telling The Story

21 Jun

Estimated read time: 4min Value to you: get your mind thinking about ways to analyze and present a conversion funnel test. Before reading this post, if you haven’t read the “Definition: Conversion Funnel” post, please read that first. It will only take a minute and the beer bong picture is worth the laugh. If you’re [...]