Archive | Testing RSS feed for this section

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

24 Apr

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

It’s not the tool. It’s probably you. Think strategically and master the tool and you will be well on your way to setting up and running A/B tests in no time. […]

7 Keys To Building A Kick-Ass Optimization Culture

30 Mar

7 Keys To Building A Kick-Ass Optimization Culture

This blog series is based on my presentation at the Web Analytics Wednesday hosted by Brooks Bell on 3/28/2012.

In my humble opinion, the reason companies keep hitting a brick wall on their optimization initiatives fundamentally comes down to..

Defining #CRO using a beer analogy

8 Nov

Tweet Estimated read time: 3 min What’s in it for you: get a simple definition and analogy of conversion rate optimization #cro You and your boss go out to a bar. He hands you a $20 and tells you to go get some beers. Let’s say the beer he likes is Guinness and it’s $5/pint. […]

Test Results Need To Normalize: Be Patient My Little Grasshopper

21 Oct

Test Results Need To Normalize: Be Patient My Little Grasshopper

Tweet Estimated Read Time: 3 min What’s In It For You: you might save yourself some embarrassment or from mistaken happiness. Keep reading if: You’re kind of impatient You love challenges You love winning You’ve at least heard of landing page testing (A/B or MVT)

Testing The Conversion Funnel And Telling The Story

21 Jun

Testing The Conversion Funnel And Telling The Story

Tweet Estimated read time: 4min Value to you: get your mind thinking about ways to analyze and present a conversion funnel test. Before reading this post, if you haven’t read the “Definition: Conversion Funnel” post, please read that first. It will only take a minute and the beer bong picture is worth the laugh. If […]