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Testing Segments. The Dynamic Duo.

14 Feb

Testing Segments. The Dynamic Duo.

Like Batman & Robin. Testing & Segmentation rule.

The factors of testing and the rate of optimization. The 5 plus X factor.

13 Dec

The factors of testing and the rate of optimization. The 5 plus X factor.

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Online marketing testing. Food for thought.

3 Nov

Estimated read time: 3 min What’s in it for you: read about one of my most embarrassing childhood moments and get encouraged to test. It’s a gorgeous summer day. My brother and I jump out of the van with our fishing poles and gear. Full of excitement I start to sprint to the spot where [...]

Full vs Fractional Factorial Testing – Huh?

8 Oct

Estimated Read Time: 7 min What’s in it for you: Get more insight into what the heck is what when online marketers are throwing around the words “Full Factorial” and “Fractional Factorial” testing. Factorial fractorial shmactorial. Let’s break it down in normal folk talk.

Eye-tracking

16 Sep

Estimated Read Time: 1min What you’ll learn: your intuition is often correct I recently saw this ad on Inc.com.  I decided to put this through my in-house eye-tracking solution. Results…

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