Tag Archives: online marketing

Believe: Building A Kick-Ass Optimization Culture

19 Jul

Just like anything else in life, to persist and be great, you and the team have to believe – in your own abilities and what you are doing is valuable.

7 Keys To Building A Kick-Ass Optimization Culture

30 Mar

7 Keys To Building A Kick-Ass Optimization Culture

This blog series is based on my presentation at the Web Analytics Wednesday hosted by Brooks Bell on 3/28/2012.

In my humble opinion, the reason companies keep hitting a brick wall on their optimization initiatives fundamentally comes down to..

Definition: Online Conversion Funnel

3 Jun

Definition: Online Conversion Funnel

Get a simple definition and analogy to online funnel conversion

Testing Segments. The Dynamic Duo.

14 Feb

Testing Segments. The Dynamic Duo.

Like Batman & Robin. Testing & Segmentation rule.

Gap Logo: Crap or Oh Snap Marketing?

15 Oct

Gap Logo: Crap or Oh Snap Marketing?

Gap logo – It came. It conquered?