Tag Archives: online marketing

7 Keys To Building A Kick-Ass Optimization Culture

30 Mar

7 Keys To Building A Kick-Ass Optimization Culture

This blog series is based on my presentation at the Web Analytics Wednesday hosted by Brooks Bell on 3/28/2012.

In my humble opinion, the reason companies keep hitting a brick wall on their optimization initiatives fundamentally comes down to..

Definition: Online Conversion Funnel

3 Jun

Definition: Online Conversion Funnel

Get a simple definition and analogy to online funnel conversion

Testing Segments. The Dynamic Duo.

14 Feb

Testing Segments. The Dynamic Duo.

Like Batman & Robin. Testing & Segmentation rule.

Gap Logo: Crap or Oh Snap Marketing?

15 Oct

Gap Logo: Crap or Oh Snap Marketing?

Gap logo – It came. It conquered?

Full vs Fractional Factorial Testing – Huh?

8 Oct

Estimated Read Time: 7 min What’s in it for you: Get more insight into what the heck is what when online marketers are throwing around the words “Full Factorial” and “Fractional Factorial” testing. Factorial fractorial shmactorial. Let’s break it down in normal folk talk.