Tag Archives: online testing

Defining #CRO using a beer analogy

8 Nov

Tweet Estimated read time: 3 min What’s in it for you: get a simple definition and analogy of conversion rate optimization #cro You and your boss go out to a bar. He hands you a $20 and tells you to go get some beers. Let’s say the beer he likes is Guinness and it’s $5/pint. […]

Testing The Conversion Funnel And Telling The Story

21 Jun

Testing The Conversion Funnel And Telling The Story

Tweet Estimated read time: 4min Value to you: get your mind thinking about ways to analyze and present a conversion funnel test. Before reading this post, if you haven’t read the “Definition: Conversion Funnel” post, please read that first. It will only take a minute and the beer bong picture is worth the laugh. If […]

Testing Segments. The Dynamic Duo.

14 Feb

Testing Segments. The Dynamic Duo.

Like Batman & Robin. Testing & Segmentation rule.

The factors of testing and the rate of optimization. The 5 plus X factor.

13 Dec

The factors of testing and the rate of optimization. The 5 plus X factor.

Check it out!

Top Content vs Top Landing Page

10 Nov

Top Content vs Top Landing Page

Know the difference. Run the right report.