Online Testing | Naoshi Yamauchi

7 Keys To Building A Kick-Ass Optimization Culture

30 Mar

This blog series is based on my presentation at the Web Analytics Wednesday hosted by Brooks Bell on 3/28/2012.

In my humble opinion, the reason companies keep hitting a brick wall on their optimization initiatives fundamentally comes down to..

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Categories Testing
Author Naoshi

Defining #CRO using a beer analogy

8 Nov

Estimated read time: 3 min What’s in it for you: get a simple definition and analogy of conversion rate optimization #cro You and your boss go out to a bar. He hands you a $20 and tells you to go get some beers. Let’s say the beer he likes is Guinness and it’s $5/pint. You [...]

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Categories Campaigns, Testing
Author Naoshi

Testing The Conversion Funnel And Telling The Story

21 Jun

Estimated read time: 4min Value to you: get your mind thinking about ways to analyze and present a conversion funnel test. Before reading this post, if you haven’t read the “Definition: Conversion Funnel” post, please read that first. It will only take a minute and the beer bong picture is worth the laugh. If you’re [...]