Testing Segments. The Dynamic Duo.
14 Feb
Like Batman & Robin. Testing & Segmentation rule.
Tag Archives: optimization
Online marketing testing. Food for thought.
3 Nov
Estimated read time: 3 min What’s in it for you: read about one of my most embarrassing childhood moments and get encouraged to test. It’s a gorgeous summer day. My brother and I jump out of the van with our fishing poles and gear. Full of excitement I start to sprint to the spot where [...]
Full vs Fractional Factorial Testing – Huh?
8 Oct
Estimated Read Time: 7 min What’s in it for you: Get more insight into what the heck is what when online marketers are throwing around the words “Full Factorial” and “Fractional Factorial” testing. Factorial fractorial shmactorial. Let’s break it down in normal folk talk.
Featured Posts
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Top Content vs Top Landing Page
Know the difference. Run the right report.
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Above the fold or die?
Is above the fold always best?
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Acquisition, Optimization, and The Great Divide.
Acquisition to Optimization ratio is whacked!
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Google Analytics Event Tracking. Get More Tweeps.
Use trackEvents to test & optimize to get more followers!
