Tag Archives: testing

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

24 Apr

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

It’s not the tool. It’s probably you. Think strategically and master the tool and you will be well on your way to setting up and running A/B tests in no time. [...]

Testing Segments. The Dynamic Duo.

14 Feb

Testing Segments. The Dynamic Duo.

Like Batman & Robin. Testing & Segmentation rule.

Full vs Fractional Factorial Testing – Huh?

8 Oct

Estimated Read Time: 7 min What’s in it for you: Get more insight into what the heck is what when online marketers are throwing around the words “Full Factorial” and “Fractional Factorial” testing. Factorial fractorial shmactorial. Let’s break it down in normal folk talk.