Tag Archives: Test&Target

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

24 Apr

Optimization Pain Point Series: Takes Too Long To Get A/B Test Setup & Running

It’s not the tool. It’s probably you. Think strategically and master the tool and you will be well on your way to setting up and running A/B tests in no time. [...]

7 Keys To Building A Kick-Ass Optimization Culture

30 Mar

7 Keys To Building A Kick-Ass Optimization Culture

This blog series is based on my presentation at the Web Analytics Wednesday hosted by Brooks Bell on 3/28/2012.

In my humble opinion, the reason companies keep hitting a brick wall on their optimization initiatives fundamentally comes down to..

Adobe Test&Target Certification

8 May

Adobe Test&Target Certification

Adobe Test&Target certification exam